My brilliant friend Cindy won’t hesitate to tell you when you’re wonderful — nor when you have something you need to fix. She will especially tell you when you have done something stupid and offensive. She’s very helpful that way. 😉 And nothing gets her going like a message that girls are dumb, incapable, or worst of all, inherently bad at mathematics. See, my friend is an eloquent writer, as you’ll soon see, but she’s also a respected veteran teacher of advanced high school math. So when she randomly encounters a product that offers up that tired old “girls can’t count” trope — and offends the eye as well as the mind — well, naturally she feels compelled to educate and inform. Maybe help make everyone a little smarter for next time.
Unfortunately, in this case, instead of her constructive (though barbed) message going to a responsible business executive who knows how to handle consumer complaints, it wound up on the desks of a smug, ignorant, defensive, self-congratulatory jackass and his smarmy minion.
The “final word” — remember this is from one of the OWNERS — is kind of breathtaking in its misogyny and general shittiness. I don’t think any of you would every buy these awful socks, so a boycott seems pointless, but let’s give them lots and lots of terrible publicity, why don’t we?
I linked to her blog directly so you can read her words without filter, but you may also be interested to see that the Consumerist blog picked this up and included some more context on BlueQ.
(In case you’re wondering why I included this, it’s because this is a great, multi-dimensional example of everyday sexism, and it’s why we still need feminism, and because more women should get mad and stay mad.)