Almost 50 years old, but as relevant today as it ever has been

No seriously, this video project for Bob Dylan’s “Like a Rolling Stone” is AMAZING. The extensive planning and immaculate execution of this interactive, multi-channel effort befits its legendary subject, which is saying a lot. I love that there is some real social commentary (subtle and not-so-subtle) buried among the high entertainment value. It’s intelligent and mature, yet simply delightful to experience.

Not to mention that the presentation forces the attentive listener to take fresh notice of Dylan’s lyrics, which (unfortunately) are far from dated — instead, the message is completely relevant to the modern experience.

It’s a triumph of creative-product marketing (yes, I said it … marketing/advertising can be done in a way that makes us not mind watching a sales pitch, and in fact, are grateful to do so, as it costs us nothing to enjoy.) Congratulations to NYC-based Interlude agency; great work!

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About amywinns

Semi-snarky, semi-sincere, occasionally ranting, always paying attention. Feminist who can work a skirt and crack a joke. Grammar nerd who is also fun at parties. Mid-career writer/editor with 15 years’ experience in newspapers & magazines who now helps developers at a major media corporation communicate with the suits who write the checks. Pro-women, pro-family, pro-choice, pro-workingclass, pro-entrepreneur, pro-farmer. Like every other bourgeois Brooklynite, I choose local/organic/raw food — mostly vegetables — whenever possible/reasonable/affordable but I’m not a smug asshole about it. Hometown: Atlanta. Weird hobby: lindy hop. No pets, no kids, no thanks.
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