No seriously, this video project for Bob Dylan’s “Like a Rolling Stone” is AMAZING. The extensive planning and immaculate execution of this interactive, multi-channel effort befits its legendary subject, which is saying a lot. I love that there is some real social commentary (subtle and not-so-subtle) buried among the high entertainment value. It’s intelligent and mature, yet simply delightful to experience.
Not to mention that the presentation forces the attentive listener to take fresh notice of Dylan’s lyrics, which (unfortunately) are far from dated — instead, the message is completely relevant to the modern experience.
It’s a triumph of creative-product marketing (yes, I said it … marketing/advertising can be done in a way that makes us not mind watching a sales pitch, and in fact, are grateful to do so, as it costs us nothing to enjoy.) Congratulations to NYC-based Interlude agency; great work!