My general opinion of hipsters aside, this company’s “overarching concept and narrative” is disingenuous at the very least and IMO veers mighty close to downright deceitful exploitation. Retailers can sell whatever they want at whatever price the market bears, but consumer legerdemain is not one of the “ideals of yesteryear” we should reward. This is how cynicism calcifies. I hope the whole business goes up in flames, leaving nothing but a puddle of artisanal dye, a few reclaimed wooden beams and a whiff of burned beard hair.

Unionmade is a lie.


(PS: Header inspired by “Look at this fucking hipster”)


About amywinns

Semi-snarky, semi-sincere, occasionally ranting, always paying attention. Feminist who can work a skirt and crack a joke. Grammar nerd who is also fun at parties. Mid-career writer/editor with 15 years’ experience in newspapers & magazines who now helps developers at a major media corporation communicate with the suits who write the checks. Pro-women, pro-family, pro-choice, pro-workingclass, pro-entrepreneur, pro-farmer. Like every other bourgeois Brooklynite, I choose local/organic/raw food — mostly vegetables — whenever possible/reasonable/affordable but I’m not a smug asshole about it. Hometown: Atlanta. Weird hobby: lindy hop. No pets, no kids, no thanks.
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